VOL. 26 MOTION DESIGN ED.

VOL. 26 MOTION DESIGNER EDITION

LIVING SINCE 1996 ★★★★★

GAME THE VOTE

THIS IS NOT ADVERTISING

Motion Design By HALEY HENNIER

Creative Direction By CHRIS CIMA

Research & Strategy By JP SUMMERS

Art Direction By BRETT WESTNEDGE

Written By TAYLOR BROOKHOUSE & KEVIN MARTIN

Design By HAYLEE HEDGE & HANNAH LEE

THIS IS NOT ADVERTISING

Motion Design By HALEY HENNIER

Creative Direction By CHRIS CIMA

Research & Strategy By JP SUMMERS

Art Direction By BRETT WESTNEDGE

Written By TAYLOR BROOKHOUSE & KEVIN MARTIN

Design By HAYLEE HEDGE & HANNAH LEE

THIS IS NOT ADVERTISING

Motion Design By HALEY HENNIER

Creative Direction By CHRIS CIMA

Research & Strategy By JP SUMMERS

Art Direction By BRETT WESTNEDGE

Written By TAYLOR BROOKHOUSE & KEVIN MARTIN

Design By HAYLEE HEDGE & HANNAH LEE

THIS IS NOT ADVERTISING

Motion Design By HALEY HENNIER

Creative Direction By CHRIS CIMA

Research & Strategy By JP SUMMERS

Art Direction By BRETT WESTNEDGE

Written By TAYLOR BROOKHOUSE & KEVIN MARTIN

Design By HAYLEE HEDGE & HANNAH LEE

THIS IS NOT ADVERTISING

Motion Design By HALEY HENNIER

Creative Direction By CHRIS CIMA

Research & Strategy By JP SUMMERS

Art Direction By BRETT WESTNEDGE

Written By TAYLOR BROOKHOUSE & KEVIN MARTIN

Design By HAYLEE HEDGE & HANNAH LEE

IN THE SUMMER OF 2020 –– we were approached by Gamers.vote, a bipartisan initiative that encourages and supports the act of participation. Their insights revealed that there was a voting demographic of over 130 million people, just waiting to be tapped into. The 2016 election was ultimately decided by 80,000 votes in just three states. Recently, Epic Games announced that Fortnite had reached over 125 million players. If 0.06% of those players were US votes in those states, they would have had the potential to decide the presidential election. No matter which side of the aisle you reside on, one thing is clear, voting matters.

We were tasked with creating a campaign video that encouraged gamers to get out of their basements and out to the polls. We created an 8-bit system of iconography inspired by a huge variety of games from Sudoku to Call of Duty. We used the systems of communication that gamers were already intimately familiar, and used these in repetition to illustrate the scale and impact that their vote would make. We posed gamers with one final challenge,

Game The Vote.

IN THE SUMMER OF 2020 –– we were approached by Gamers.vote, a bipartisan initiative that encourages and supports the act of participation. Their insights revealed that there was a voting demographic of over 130 million people, just waiting to be tapped into. The 2016 election was ultimately decided by 80,000 votes in just three states. Recently, Epic Games announced that Fortnite had reached over 125 million players. If 0.06% of those players were US votes in those states, they would have had the potential to decide the presidential election. No matter which side of the aisle you reside on, one thing is clear, voting matters.

We were tasked with creating a campaign video that encouraged gamers to get out of their basements and out to the polls. We created an 8-bit system of iconography inspired by a huge variety of games from Sudoku to Call of Duty. We used the systems of communication that gamers were already intimately familiar, and used these in repetition to illustrate the scale and impact that their vote would make. We posed gamers with one final challenge,

Game The Vote.

IN THE SUMMER OF 2020 –– we were approached by Gamers.vote, a bipartisan initiative that encourages and supports the act of participation. Their insights revealed that there was a voting demographic of over 130 million people, just waiting to be tapped into. The 2016 election was ultimately decided by 80,000 votes in just three states. Recently, Epic Games announced that Fortnite had reached over 125 million players. If 0.06% of those players were US votes in those states, they would have had the potential to decide the presidential election. No matter which side of the aisle you reside on, one thing is clear, voting matters.

We were tasked with creating a campaign video that encouraged gamers to get out of their basements and out to the polls. We created an 8-bit system of iconography inspired by a huge variety of games from Sudoku to Call of Duty. We used the systems of communication that gamers were already intimately familiar, and used these in repetition to illustrate the scale and impact that their vote would make. We posed gamers with one final challenge,

Game The Vote.

IN THE SUMMER OF 2020 –– we were approached by Gamers.vote, a bipartisan initiative that encourages and supports the act of participation. Their insights revealed that there was a voting demographic of over 130 million people, just waiting to be tapped into. The 2016 election was ultimately decided by 80,000 votes in just three states. Recently, Epic Games announced that Fortnite had reached over 125 million players. If 0.06% of those players were US votes in those states, they would have had the potential to decide the presidential election. No matter which side of the aisle you reside on, one thing is clear, voting matters.

We were tasked with creating a campaign video that encouraged gamers to get out of their basements and out to the polls. We created an 8-bit system of iconography inspired by a huge variety of games from Sudoku to Call of Duty. We used the systems of communication that gamers were already intimately familiar, and used these in repetition to illustrate the scale and impact that their vote would make. We posed gamers with one final challenge,

Game The Vote.

IN THE SUMMER OF 2020 –– we were approached by Gamers.vote, a bipartisan initiative that encourages and supports the act of participation. Their insights revealed that there was a voting demographic of over 130 million people, just waiting to be tapped into. The 2016 election was ultimately decided by 80,000 votes in just three states. Recently, Epic Games announced that Fortnite had reached over 125 million players. If 0.06% of those players were US votes in those states, they would have had the potential to decide the presidential election. No matter which side of the aisle you reside on, one thing is clear, voting matters.

We were tasked with creating a campaign video that encouraged gamers to get out of their basements and out to the polls. We created an 8-bit system of iconography inspired by a huge variety of games from Sudoku to Call of Duty. We used the systems of communication that gamers were already intimately familiar, and used these in repetition to illustrate the scale and impact that their vote would make. We posed gamers with one final challenge,

Game The Vote.

RESEARCH & STRATEGY

RESEARCH & TYPOGRAPHY

1. A :30 spot focused on gamers that drives excitement and urgency around registering to vote in 2020.

GAMERS : inspire people who game with their power and give them a frictionless means to take action

2. An anthemic video (:90-3:00) that calls attention to the cause and inspires partnership opportunities.

BRANDS : get potential brand partners excited to step up and join other A-list brands in their support of voter registration

INFLUENCERS : connect influential streamers with the tools they need to spread the word authentically

1. A :30 spot focused on gamers that drives excitement and urgency around registering to vote in 2020.

GAMERS : inspire people who game with their power and give them a frictionless means to take action

2. An anthemic video (:90-3:00) that calls attention to the cause and inspires partnership opportunities.

BRANDS : get potential brand partners excited to step up and join other A-list brands in their support of voter registration

INFLUENCERS : connect influential streamers with the tools they need to spread the word authentically

Entertainment Software Association (ESA) reports that 65% of American adults—or about 164 million people—consider themselves gamers. Out of that group, 59%—or nearly 97 million—told the ESA that they’re civic-minded and plan to vote in next year’s presidential election.

Gamers were more likely to report having a creative hobby than non-gamers (56% vs. 49%), and gamers are more likely to meditate (32% vs. 27%).

1960: Kennedy defeats Nixon by 84 Electoral votes, .2 percent popular vote
2000: George W. Bush defeats Al Gore by 5 Electoral votes, but loses .5 percent popular vote
1876: Rutherford Hayes beats Samuel Tilden by 1 Electoral vote
List of crazy close elections: https://en.wikipedia.org/wiki/List_of_close_election_results

The Entertainment Software Association, the largest lobbying group for video games, estimates that about a dozen House members regularly play on consoles like a Switch, PlayStation or Xbox. Many more play games like Candy Crush and Angry Birds on their phone. Fewer play in the Senate, which skews much older than 35, the average age of a gamer.
Rep. Jared Polis, a Democrat from Colorado, says. “It involves critical thinking skills. It involves tactical skills and strategic skills. And I absolutely think it’s helped me navigate Washington tactically.”

8-BIT ICONOGRAPHY

STYLE FRAMES