MARCH MADNESS BCBS KS

MARCH MADNESS BCBS KS

MARCH MADNESS BCBS KS

MARCH MADNESS BCBS KS

MARCH MADNESS  BCBS KS

GET OFF YOUR FEET !

Motion Design By HALEY HENNIER 

Art Direction By WILL PATTERSON

Written By RANDY ROGERS

GET OFF YOUR FEET !

Motion Design By HALEY HENNIER 

Art Direction By WILL PATTERSON

Written By RANDY ROGERS

GET OFF YOUR FEET !

Motion Design By HALEY HENNIER 

Art Direction By WILL PATTERSON

Written By RANDY ROGERS

GET OFF YOUR FEET ! 

Motion Design By HALEY HENNIER 

Art Direction By WILL PATTERSON

Written By RANDY ROGERS

GET OFF YOUR FEET !

Motion Design By HALEY HENNIER 

Art Direction By WILL PATTERSON

Written By RANDY ROGERS
 

IN THE SPRING OF 2019 –– we set out on a campaign to get people out of their chairs and moving during the Big Tournament. What better way to reach our fans than to emulate their own behaviors, yelling through the TV. These broadcast spots played throughout the NCAA Tournament, and got basketball fans everywhere moving. 

This was a kinetic typography exploration, we tried to use movement, sound effects, and typography alone to bring life to to this energetic and visual script. I might be biased, but I'd say we accomplished just that. 

IN THE SPRING OF 2019 –– we set out on a campaign to get people out of their chairs and moving during the Big Tournament. What better way to reach our fans than to emulate their own behaviors, yelling through the TV. These broadcast spots played throughout the NCAA Tournament, and got basketball fans everywhere moving. 

This was a kinetic typography exploration, we tried to use movement, sound effects, and typography alone to bring life to to this energetic and visual script. I might be biased, but I'd say we accomplished just that. 

IN THE SPRING OF 2019 –– we set out on a campaign to get people out of their chairs and moving during the Big Tournament. What better way to reach our fans than to emulate their own behaviors, yelling through the TV. These broadcast spots played throughout the NCAA Tournament, and got basketball fans everywhere moving. 

This was a kinetic typography exploration, we tried to use movement, sound effects, and typography alone to bring life to to this energetic and visual script. I might be biased, but I'd say we accomplished just that. 

IN THE SPRING OF 2019 –– we set out on a campaign to get people out of their chairs and moving during the Big Tournament. What better way to reach our fans than to emulate their own behaviors, yelling through the TV. These broadcast spots played throughout the NCAA Tournament, and got basketball fans everywhere moving. 

This was a kinetic typography exploration, we tried to use movement, sound effects, and typography alone to bring life to to this energetic and visual script. I might be biased, but I'd say we accomplished just that. 

IN THE SPRING OF 2019 –– we set out on a campaign to get people out of their chairs and moving during the Big Tournament. What better way to reach our fans than to emulate their own behaviors, yelling through the TV. These broadcast spots played throughout the NCAA Tournament, and got basketball fans everywhere moving. 

This was a kinetic typography exploration, we tried to use movement, sound effects, and typography alone to bring life to to this energetic and visual script. I might be biased, but I'd say we accomplished just that. 

STYLE FRAMES

STYLE FRAMES

STYLE FRAMES

STYLE FRAMES

STYLE FRAMES