FOR THE GIRLS

Motion Design By HALEY HENNIER

Design By HALEY HENNIER

Art Direction & Supervision By ALEX POPKIN / INGENUITY STUDIOS

Music & Lyrics By BILLIE EILISH

A CENTURY OF PROGRESS

Motion Design By HALEY HENNIER

Design By ZAC GREASON & ALYSON JACK

Written By JIM HOWARD

A CENTURY OF PROGRESS

Motion Design By HALEY HENNIER

Design By ZAC GREASON & ALYSON JACK

Written By JIM HOWARD

A CENTURY OF PROGRESS

Motion Design By HALEY HENNIER

Design By ZAC GREASON & ALYSON JACK

Written By JIM HOWARD

A CENTURY OF PROGRESS

Motion Design By HALEY HENNIER

Design By ZAC GREASON & ALYSON JACK

Written By JIM HOWARD

BARBENHEIMER WAS THE EVENT OF THE SUMMER –– Marking a massive return to theatres after the slump following Covid-19 quarantining in 2020. Barbie became a blockbuster and instant classic for women, children, and even men alike. Among other incredible artists, Billie Eilish was tapped to write the heartfelt and emotional cornerstone track of the film - What Was I Made For?

The song would go on to win a Golden Globe, a Grammy, and eventually the Academy Award for Best Original Song.

Parterning with the talented crew at Ingenuity Studios, I helped to design and animate the lyric video for What Was I Made For? Our work earned over 26 million views across Youtube and connected platforms.

Mattel provided our team with high resolution scans of original box artwork from the Barbies of the 1960s. We used these pieces of collateral to create paper worlds for our Barbie's to exist, and to animate within. We explored dynamic ways to highlight the 2-dimensional assets while breathing life and movement into the static imagery, until the client ultimately decided to go in a simplified direction for the final piece.

For over 100 years, The Urban League of Greater Kansas City has had one simple mission, "To enable African Americans and other disadvantaged persons to secure economic self-reliance, parity, power and civil rights." For the ULKC's 100th birthday, our team at Barkley gave this important organization a brand new identity to celebrate their history and where they were heading as an organization.

We accompanied this rebrand with a manifesto, illustrated by brave and bold kinetic typography. Drawing inspiration from typography and images of America's civil rights movements, as well as documentaries of adversity and perseverence such as "The Last Dance", we created a powerful piece of work, which declares that after 100 years, the Urban League of Greater Kansas City stands proud of their accomplishments, but the fight for equity is far from over.

LEARN MORE ABOUT ULKC

For over 100 years, The Urban League of Greater Kansas City has had one simple mission, "To enable African Americans and other disadvantaged persons to secure economic self-reliance, parity, power and civil rights." For the ULKC's 100th birthday, our team at Barkley gave this important organization a brand new identity to celebrate their history and where they were heading as an organization.

We accompanied this rebrand with a manifesto, illustrated by brave and bold kinetic typography. Drawing inspiration from typography and images of America's civil rights movements, as well as documentaries of adversity and perseverence such as "The Last Dance", we created a powerful piece of work, which declares that after 100 years, the Urban League of Greater Kansas City stands proud of their accomplishments, but the fight for equity is far from over.

LEARN MORE ABOUT ULKC

FOR OVER 100 YEARS –– The Urban League of Greater Kansas City has had one simple mission, "To enable African Americans and other disadvantaged persons to secure economic self-reliance, parity, power and civil rights." For the ULKC's 100th birthday, our team at Barkley gave this important organization a brand new identity to celebrate their history and where they were heading as an organization.

We accompanied this rebrand with a manifesto, illustrated by brave and bold kinetic typography. Drawing inspiration from typography and images of America's civil rights movements, as well as documentaries of adversity and perseverence such as "The Last Dance", we created a powerful piece of work, which declares that after 100 years, the Urban League of Greater Kansas City stands proud of their accomplishments, but the fight for equity is far from over.

LEARN MORE ABOUT ULKC

The primary objective of Apollo 11 was to complete a national goal set by President John F. Kennedy on May 25, 1961: perform a crewed lunar landing and return to Earth. On July 20, 1969, the presiding president, Richard M. Nixon, informed the people of the nation, in a haunting address, that our astronauts would not be returning home.

Or at least, that's what would have happened, had Neil Armstrong and Edwin (Buzz) Aldrin not made their return safely to Earth.

This piece is a kinetic type study, illustrating a speech that President Nixon had prepared for the worst case scenario of the Apollo 11 mission. I created a kinetic alphabet to bring barren and dramatic life to a font family that already symbolized bold, daring, and classic design.

DESIGN & TYPOGRAPHY

RESEARCH & TYPOGRAPHY

STORYBOARDING